Nanonude

Design consultancy providing interaction design, enterprise IA and research. Working embedded with client teams since 2016.

Abstract illustration showing a branching tree structure with circular nodes, representing ML-augmented authoring workflow

Rebuilding trust in automation through transparency and control

Shaped early interaction systems for Elsevier's ML-augmented authoring platform, later launched as Elsa. Designed to support editors and contributors producing digital-first content while reducing back-and-forth with production teams.

Elsa website ↝ US Patent ↝

Elsevier — Elsa

Patented ML-augmented authoring from prose to print with Project Interactions

Stylized DNA double helix illustration in warm coral tones, representing genomic diagnostics

When data meets doubt

Explored how people experience uncertainty in critical care decisions, from newborn screening to oncology. Shaped design provocations to uncover emotional and behavioural drivers, then mapped what emerged to guide toward more human-centred precision medicine.

Genomic diagnostics research for Sema4/GeneDx

Layered abstract shapes in neutral beige tones, representing a multi-market design system for clinical communications

Coherence across complex clinical communication

Structured complex oncology content into a clear, reusable framework. Designed the IA and interactions for multiple-myeloma and Darzalex platforms, aligning content and research through MLR review cycles — work later scaled across J&J's Medical Cloud platform.

Multi-market design system for J&J Innovative Medicine

Abstract circular flow diagram in soft blue tones, illustrating print logistics workflow automation

Interactions that keep work in sync

Helped a print-tech startup design cross-device behaviour with state machines for a physical application. Unified scanners, dispatch systems, and an observability layer that later evolved into HP Site Flow.

hp.com ↝

Automation and workflow visibility in print logistics for OneFlow, acquired by HP

Minimalist illustration of pharmacy-related symbols and shapes in teal, representing healthcare procurement systems

Removing friction for the people behind the counter

Redesigned a nationwide procurement platform used daily by pharmacists. Translated dense SAP logic into lightweight, intuitive ordering flows optimised for speed, accuracy, and trust.

Pharmacy procurement experience redesign for Assoc of Pharmacists Coop

Abstract geometric composition with interconnected shapes in tan and beige, symbolizing enterprise information architecture

Designing structure that reveals purpose

Reframed a universal navigation as a connected system linking products, sectors, and hidden resources. Clarified information architecture through collaboration, replacing monolithic hierarchies with progressive disclosure patterns that grew with the business.

oneadvanced.com ↝

Advanced

Enterprise IA for multi-sector software

Leadership/Principal

Yekta Gurel

Interaction designer with 15+ years across enterprise software, healthcare, and publishing. Research-to-delivery pipeline: translating complexity into usable systems. Experience spans product teams, design consultancies (Project Interactions, independent practice), and agency leadership (Tribal DDB). Patent co-inventor for human-in-the-loop annotation systems. Currently: research on structured authoring and text-first mental models (A Quiet Loop).

Design work showcase image from J&J Innovative Medicine project, featuring abstract geometric shapes and clinical communication design elements

COLLABORATIONS

Project Interactions

Blue Latitude Health

FourByNorth

Ethnogram

Contact: me@yektagurel.com